“Passion for Performance” – international campaign for explido
Thursday, September 22nd, 2011Finally it’s out! And we are excited! The image campaign for explido has been presented today at Dmexco 2011!
The mission was to translate explido’s new claim “passion for performance” into visuals that could convey their personality and commitment. So the decision to search for our models and themes within the explido team was natural and absolutely inspiring. With a big casting, lots of preparations and location scouting, 5 shooting days and about 5000 pictures to select from, it was one huge project as well as a great journey.
Thanks guys for doing this with me, it was a pleasure to work with all of you!
For more information on the concept & background of the whole campaign, go to the explido homepage (in german).
Here’s the making-of trailer, followed by the 14 campaign pictures:
Credits:
Lead Agency: eest!
Head of Marketing (explido): Vanessa Berger
Retouch: Chiara Padovan
Make-up & Hair: Maren Endraß