“New Talent” of VOGUE ITALIA: “In Bloom” pt. I
Thursday, May 19th, 2011Some may know by now that I am currently featured in the May Issue of Vogue Italia in the “New Talents” section with the picture above. Those who didn’t, well they know now!
Butterflies are having quite of a hype lately, though this project was born long before and it took a lot of time from the concept to its realization. And despite its title ‘In Bloom’, it surely is no happy spring tale.
The idea came across as I was studying the mise-en-scène of fashion design in the ’90s, where the spectacle often bared an element of horror, balancing opposite extremes in a way that takes us straight back to baroque imagery. Realizing that such memento mori would no longer shock anybody today, I wanted to revive this ambiguity of beauty/decadence, life/death as something natural, if not even obvious.
I hope you’ll enjoy this first bunch of picture, I’m going to post some more in the next days.
My thanks go to the amazing crew who made this possible:
Models: Julia G., Anna H. & Richard C. (all @ TUNE Models)
Butterfly-Styling: Lorand Lajos
Make-Up&Hair: Daniela Schatz @ LJ Models & Maren Endrass
Styling: Patrick Sonberger @ TUNE Artists
Art Direction: Chiara Padovan & Thomas Sing
Supported by and shot at the THOMAS WITT FOUNDATION, Munich
And thanks again to all who supported me and my work and made this feature in Vogue Italia a dream come true!









