THE FUTURE – a tale about fashion, style and the struggle for the new
Saturday, July 17th, 2010
I’ve posted a preview some time ago, now it’s officially out: MOCK magazine Vol. #1 featuring a futuristic fashion-photo-comic-editorial that we’ve shot last winter for Schön! magazine’s THE FUTURE competition which brought me the “Aspiring Talents” representation by SPECTACULAR STUDIOS (Stockholm, New York & London).
Credits
Photography: Thomas Sing (www.thomas-sing.de)
Art Direction: Thomas Sing & Chiara Padovan (www.pixerette.com)
Illustration: Andrea Padovan (andreapadovan.daportfolio.com)
Hair & Make-Up: Daniela Schatz (www.make-up-art.com)
Styling: Chiara Padovan (www.pixerette.com)
Models: Vero Jack @MostWantedModels, Miseong @MostWantedModels
Clothes
Ms. Trend Scoutee: vintage jacket, gloves & belt, swimsuit LaPerla, leggings H&M, shoes model’s own, hat IKEA
Scene 1: (left) pink gloves Armani Jeans, hat Hutcouture by Sylvia Müller
Scene 2: (left) leotard Aria, all white stuff made by stylist; (right) all stylist’s own
Scene 3: (left) dyed fox tail courtesy of Atelier Gerner
Scene 4: (left) all stylist’s own
Scene 5: (right) fur outfit made by stylist, mixed fur courtesy of Atelier Gerner
Scene 6: (right) lycra catsuit Fets Fash
CLICK THE PICTURES TO SEE THEM IN FULL SIZE !
Inspirations:
For this project we decided to mix media, combining studio photographs with black&white illustration. We wanted to create a not so far future between science-fiction and noir comics.
Inspirations for the city were certainly cult movies like Brazil, Blade Runner and the 5th Element and we had to think of Frank Miller and Roy Liechtenstein a lot!
The background was illustrated mixing hand-drawing, 3D and 2D graphics.
Our heroine should stay above the trend, we wanted her to be zen, futuristic and classy at once. Therefore the choice of the colours black, white and red. She should be determined like Star Wars’ Princess Leya, but also pure like the Childlike Empress in the Neverending Story.
The billboards in the city should reflect a technologic culture with a strictly coded style, so we opted for static poses and geometrical, stiff clothing. Suburbia should represent a contrast to this well-organized and mannered world. We chose metal and fur as the two main styling themes for the underground first to convey an aggressive attitude, either sharp or wild, but also to remind of recyclable materials in a world where resources are limited. (All fur used is recycled fur!)
For the beauty part, we wanted to emphasize hair as a distinguishing feature, using extensions or hats to blow up head proportions. (For there is a lot of brain work about fashion.)
We didn’t want to make a steady statement about the future of fashion. That’s why in the end we left the question open to anyone’s creativity. We hope the viewers will enjoy our little story and be inspired to an answer of their own.
